Fashion Designers Are Extending Their Talents (And Brands) To Hotels

by MR Magazine Staff

The fabulous fingerprints of French designer Christian Lacroix are all over three hotels in Paris. In London, you can crash at Claridge’s in a Diane von Furstenberg-designed suite. Todd Oldham designed the Hotel of South Beach in Miami, which is also where Tommy Hilfiger has plans for a membership-based boutique hotel of his own. No fashion designers have gotten as gung-ho about hotels, however, as the Italians, says Alice Dallabona, a teaching fellow at the University of Leeds. She studied the industry for her fashion marketing PhD and discovered that brands from her home country are dominating the scene. Read more at The Washington Post.