Fast Fashion Needs To Pivot To Stay Relevant
Fast fashion is about to make a sharp turn. Right now, the industry is a vehicle hurtling down the highway at 100mph, leaving a path of destruction in its wake. Factories in Bangladesh are collapsing, entire communities’ water sources have been polluted by dyes, and in a time when clothes are delivered to stores twice a week, it requires 5,000 gallons of water to produce a single T-shirt or pair of pants. If we continue to use water at this rate, our demand will exceed supply by 40% in 2030, according to a McKinsey & Company report. All in the name of profit. So, the fast fashion industry is about to make a turn, mostly at the behest of the socially conscious generation screaming from the backseat: we’re going too freaking fast! Read more at Racked.
