Luxury Italian label Fendi has launched its latest video for it “F is For…” campaign.
The video creates a disruptive artistic project celebrating talent and creativity from all over the world, bringing together a positive message from different cultures across the globe.
In celebration of Fendi’s ‘F Is For…’ platform’s first year anniversary on February 6, F Is For… has involved, for the very first time, six young street artists from all over the world to create an exceptional 6-hands artwork entitled The Ring of The Future.
Artists from the UK, USA, China, Japan, Korea, and Iran met for the very first time in Rome, on Fendi HQ’s PDCI rooftop, to write the word “FUTURE” in a ring-shape artwork in their own languages, sharing their own talent, while recalling a cultural embrace symbolic of a boundary-blind art.
In celebration, Fendi will launch the first “F Is For…” product. A genderless t-shirt, featuring The Ring of The Future artwork on the front, that will be sold exclusively online on fendi.com.
Fendi’s F Is For…is a digital platform made by millennials for millennials. Continually feeding the new youth movement with stories, images, sounds of a youth craving for more, where fashion meets the new arts, culture, music and beyond.