FENDI LAUNCHES CALIFORNIA SKY COLLECTION

Fendi brings a touch of free-spirited Californian vibe to its pre-fall 2020 collection designed by Silvia Venturini Fendi, through an exclusive collaboration with Los Angeles-based visual artist Joshua Vides.

For this collection, Vides, who is known worldwide for his unique black and white marker style, gives his cartoon-like treatment to a range of men’s, women’s, and kid’s ready-to-wear and accessories.

In keeping with his signature style, Vides worked in a black and white color palette, peppered by sky blue and wisteria violet touches, to create charming 3-D, tromp-l’oeil effects by mapping the seams and edges of a range of urban and resort styles.

He also reinterpreted a vibrant, whimsical floral all-over motif and reworked the Fendi Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance. 

Vides’ marker style also gives a distinctive attitude to Fendi’s accessories, from the Peekaboo and Baguette iconic bags, shown in a super soft padded leather, and the new Fendi Roma shopper, to the signature Colibrì sling-backs and FF Fluid sock sneakers crafted from polished leather.

The same graphic extravaganza defines the men’s selection, where tromp l’oeil effects, shaded details, flowers and revisited FF logo patterns give a twist to cotton jackets, satin blousons, embossed leather outerwear, sweatshirts, T-shirts, denim pants, cotton trousers, Bermuda pants, as well as accessories, including the iconic Baguette, a small travel case, a backpack, a fanny pack, small leather goods, sneakers, sandals, and slides.