Fendi is expanding its menswear presence with a new men’s-only boutique at South Coast Plaza in Costa Mesa, California.
Spanning 603 square feet, the new store showcases the Italian luxury brand’s range of menswear, shoes, bags, and accessories from the fall/winter 2020 collection.
The new boutique aims to represent a refreshed mix between its Roman heritage and a modern, playful aesthetic. The visually textured walls and ceiling are wrapped primarily in a natural leaf pattern paired with a basket-woven wallpaper. The masculine atmosphere features hues of green, beige, and the brand’s signature yellow together with metal finishes in polish gold. Table surfaces are further enhanced by a patchwork in jute. The full striped rug clearly refers to the brand’s “Pequin” motif.
The new Fendi men’s store joins the brand’s women’s boutique also located at South Coast Plaza.