Fendi releases spring campaign

by Stephen Garner

Fendi tapped photographer Nick Knight to capture its spring/summer 2021 collection for its newest campaign.

Shot in the British photographer’s London studio, the campaign features an airy scenography composed of fresh floating white curtains complemented by domestic elements like a wooden bed or chairs – a nod to the collection’s inspiration.

A digital ‘window’ projected across the wall reveals a glimpse of the outside world, where a blue cloudy sky meets the Italian luxury brand’s headquarters in Rome at the Palazzo de la Civilta ltaliana.

The set reflects the palette of the collection, where natural shades of wheat, milk, and honey are punctuated by touches of sky blue and cardinal red. A multifaceted cast of models, including Mariacarla Boscono, Jill Kortleve, Estelle Chen, Henry Kitcher, and Chun Soot wore the key pieces of the season while conveying a unique story across the looks.

Complementing the looks, the brand’s iconic bags Peekaboo/SeeU – modernly peppered by the Fendi x Chaos tech accessories- and Baguette for women and Peekaboo essential for men steal the spotlight along with new contemporary shapes as the Moonlight satchel bag.

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