by Brian Lipton

levis logoFGX International, a leading eyewear designer and marketer, will team up with the Levi’s brand to launch a unisex collection of branded Levi’s eyewear for both sunglasses and optical frames.

The collaboration offers consumers and retailers an assortment of different styles constructed to the highest standards, using modern manufacturing techniques and premium material. Select styles will come in polarized lenses and a selection of sunglasses can be used with prescription lenses. Each pair will feature 100 percent UVA/UVB protection and comes with the iconic Levi’s batwing logo for reinforced authenticity branding. The eyewear will be available in selected optical stores, department stores and independent opticians.

“The Levi’s core equities are founded on style and authenticity, and our team of designers have captured that essence by producing a stunning collection of original eyewear taking cues from timeless iconic silhouettes and infusing them with contemporary detailing and materials,” said Gina Lazaro, evp of global marketing for FGX. “The Levi’s collection was created with the history of eyewear in mind where vintage design elements are upgraded with innovation to create a look that is genuine and original.”

“FGX International has a tremendous heritage in the eyewear market but is also incredibly innovative, modern, and focused on quality,” said Tom Berry, svp of business development for Levi’s. “We chose FGX International for their talent to marry high-quality production with our values that celebrate style and authenticity.”