FILA DEBUTS NEW CAPSULE DEDICATED TO LEGENDARY RAPPER BIGGIE SMALLS
Fila has teamed up with the Christopher Wallace Estate to release a new collection in honor of the rapper’s legendary debut album “Ready to Die,” which celebrated its 25th anniversary last September.
The new six-piece Fila x Biggie collection is inspired by Biggie and 1990’s Brooklyn streetwear. It includes a t-shirt, which retails for $25, and a visor, also for $25, straight from the sportswear brand’s archives. The line also includes a new sneaker style, which retails for $90. Each piece offered in the collection will be sold in two colorways.
“We created this exclusive collection to honor a groundbreaking album, artist and pop culture icon who has left a lasting impact in the music world and beyond,” said Louis W. Colon III, vice president of heritage and trend at Fila North America. “The era’s most iconic hip-hop stars embraced the Fila brand, with memorable looks. In 1993, Biggie took the stage in Philadelphia wearing the t-shirt and matching visor that are part of the collaborative collection today. We also worked alongside the Christopher Wallace Estate to design a footwear style that celebrates the ‘Ready to Die’ album and the legacy of one of the most influential rappers.”
To further honor Biggie and this collection, Fila will donate a pair of children’s sneakers to the Christopher Wallace Memorial Foundation for every collaboration sneaker sold on the brand’s website. The Christopher Wallace Memorial Foundation is committed to giving back to the community, with a focus on the field of early education. The shoes will be distributed in the Bedford-Stuyvesant neighborhood of Brooklyn, where Biggie was born and raised, in an effort to support local youth and offer new kicks to kids for summer play.
The Fila x Biggie collection drops today, exclusively on fila.com. Beginning on May 21st, in commemoration of the late rapper’s birthday, the collection will expand to select specialty retailers.