Financial Times: The Swede Smell Of Success

by MR Magazine Staff

At the forefront of the “smart casual” movement is Sweden, which has been quietly forging a reputation for menswear built on the same minimalist and functional design principles it brings to interiors. One of the country’s pioneering brands, Our Legacy, this year celebrates a decade of business producing collections influenced by Japanese streetwear culture and Italian tailoring. Although the label is highly coveted, Our Legacy has only one standalone store outside its homeland at 1 Silver Place, a backstreet in London’s Soho. Perhaps it says something about the Scandinavian mentality that a brand started by two friends who met playing ice hockey doesn’t shout too loudly about itself. Read more at Financial Times.