by Stephen Garner

New York City-based fine jewelry brand Jade Trau has opened its first store in Southampton, NY. Located at 46 Jobs Lane, the store brings a “new classic” diamond jewelry to the popular summer destination.

Just in time for Memorial Day weekend, founder and designer, Jade Lustig, has always felt right at home in the easy quietness of Southampton. “I’ve been looking for my happy place and I love how peaceful it is- how green it is. When I went there for the first time it felt like home,” she said of her store location decision. “When I visited Sag Harbour last summer, there wasn’t one fine jewelry store in the whole area. Having my jewelry in Southampton is the perfect vibe- I love it there. I want to create a place that brings the easiness of everyday jewelry to the Hamptons.”

The store will feature a curated selection of Jade Trau’s signature designs and will also provide on-site restyling and bespoke consultations that shoppers have come to know and love from the brand.

The brand will also use the space to host several events, ranging from engraving to piercing parties. In collaboration with NYC-based piercer Soulthundre, on-site piercing events will be held throughout the summer. Customers will have the opportunity to choose from a variety of classic Jade Trau pieces to add to their ear stack collection. In accordance with COVID-19 protocols, piercing consultations will be by appointment only.