Fitbit CEO James Park On The Way Forward For Wearables
The last couple of years have been tough on Fitbit. After riding the wearable wave to exponential growth, the company has undergone grown pains, readjusting its outlook and shrinking its workforce. The company may have grown too fast, riding a tech trend on the way up, without prepping itself for the crash — or at lest leveling out — that ever tech trend inevitably undergoes. But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than the rest. Read more at Tech Crunch.
