For Retailers And Brands, Sustainability Needs Good Tech

by MR Magazine Staff

I recently attended Remode in Los Angeles, the premier event for disruptive and sustainable fashion, and heard countless conversations between senior retail leaders about embracing innovative, sustainable ideas and solutions in retail including AI, production and materials, ethical fashion, and financing. Whether it was Allbirds, Kate Spade, Eileen Fisher, The RealReal, or Shopbop, it was clear that retailers are adapting and creating brands under the sustainability umbrella – likely powered by expectations for environmental consciousness within the Millennial generation. It’s clear that for any brand or retailer to remain relevant, sustainability needs to become a core component of its strategy. With a definition that can truly capture everything from materials, to manufacturing, to shipping and beyond, how a brand defines its sustainable message can vary vastly across the wide industry spectrum. But one element provided a common denominator across many facets of sustainability: technology is truly the driver in how brands are making sustainability happen. Read more at Forbes.