Forget Actors, Footballers Are The New Fashion Icons
International footballers are worth millions on the pitch. Now, a new generation of players are becoming cultural figures beyond the game, and luxury fashion brands are signing them on to reach young consumers and build brand cachet. Valentino last month partnered with Lyon footballer Memphis Depay in a content campaign that will be hosted on Valentino social platforms, in collaboration with Gaffer magazine, a niche publication blending fashion, football, and culture. In November, Burberry launched a philanthropic partnership with Manchester United striker Marcus Rashford to support global youth charities. The announcement, featuring Rashford in a Burberry cape, highlighted his efforts to fight child food poverty alongside his sports acumen. Loewe became one of the first luxury brands to sign a female footballer when it released a campaign with US football captain Megan Rapinoe in January 2020 with a video in which she discussed the possibilities of change. Read more at Vogue Business.
