martine reardon
by Stephen Garner
martine reardon
Martine Reardon

The National Retail Federation has announced that former chief marketing officer for Macy’s, Martine Reardon, has signed on to serve as a senior adviser for retail and marketing strategies. Reardon left the famed department store in May after 32 years of service.

“As CMO, Martine is widely acknowledged as the leader at Macy’s who successfully built the company’s omni-channel brand,” said Matthew Shay, president and CEO of NRF. “We have a long history of providing the industry with the insights, tools and expertise they need in order to meet the challenges that enable them to grow their business in a highly competitive environment. Martine’s hands-on experience and in-depth knowledge ensures we take that opportunity to the next level.”

Mindy Grossman, president and CEO of HSNi and incoming chairman of the NRF, said, “I have known Martine for a number of years and I am thrilled she has agreed to take this role with NRF. Martine is well-known, respected and admired by retailers across the diverse community of the industry. Her consulting work with the NRF will enhance our ability to remain at the forefront of thought leadership for retailers large and small, providing real world business solutions to real world business challenges.”

“I have worked most of my professional life in retail, and I am thrilled to join in this partnership and engage with the NRF and the top retail leaders in the industry,” said Reardon. “Retail evolves at a pace that requires constant vigilance with foresight and planning. To be part of creating paths and finding the voices that can help grow the industry is a tremendous opportunity and I am looking forward to the challenge.”