Forty Five Ten on Main Opening
by Stephen Garner
Forty Five Ten on Main OpeningForty Five Ten on Main OpeningForty Five Ten on Main OpeningForty Five Ten on Main OpeningForty Five Ten on Main OpeningForty Five Ten on Main Opening
Luxury retailer Forty Five Ten hosted The Eccentrics – a two-day grand opening celebration to mark the opening of Forty Five Ten on Main, the brand’s new four-level, 37,000 square-foot flagship store in downtown Dallas this past week.  Designers, VIPs and guests were treated to multiple events – all culminating in a gala event on Friday evening.

An intimate evening hosted by Atelier Swarovski, Forty Five Ten’s vice president creative and women’s fashion director Taylor Tomasi Hill and Forty Five Ten men’s fashion director Nick Wooster honoring Iris Apfel, on Thursday, December 8 at Forty Five Ten on Main, with a performance by Andra Day.

On Friday, December 9 out-of-town guests were invited to Dallas by Day to view the private collections of some of Dallas’ – and the world’s – most notable art collectors.  Highlighting the day was a luncheon hosted by philanthropist Cindy Rachofsky at The Warehouse, which houses works from The Rachofsky Collection.

The celebration culminated with Friday evening’s gala event, The Eccentrics. Here, guests were invited to explore Forty Five Ten’s curated point of view – an edited and stylish assortment of lines in ready-to-wear, home, beauty and jewelry – with thematic happenings on each floor. DJ Evalicious played the hits on the first floor, while guests mingled and enjoyed Dom Pérignon and caviar. A special performance by Dita Von Teese and an after party hosted by Erin Wasson are just a few of the highlights of this special evening.

Notable designers and fashion industry influencers who attended the festivities include:  Guest of Honor Iris Apfel, Jack McCollough and Lazaro Hernandez of Proenza Schouler, Eddie Borgo, Nicholas Kirkwood, Adam Lippes, and recent Vogue Fashion Fund winners Kris and Laura Brock. Beloved personalities from The Eccentrics, Forty Five Ten’s recent book of portraits produced with publisher Assouline, also attended the event, including: Lauren Ezersky, Patrick McDonald, Lynn Yaeger, Edward Bess, and Douglas Little and Jodi Lyn O’Keefe. Other guests included Brooklyn Decker, Hal Rubenstein, Thomas Keller, pop artist Donald Robertson, Lorenzo Martone, Chicago-based retailer Ikram Goldman, New York and Japan-based fashionista Daisy Lin and more.