“Over the past year, it became clear—because of demand and our belief in the collection—that it was time to devote a space to creating the full world of The Row,” said Kristen Cole, president and chief creative officer at Forty Five Ten. “I love The Row’s minimalist approach to luxury. It has such an identifiable aesthetic (its L.A. store is one of my all-time favorites) and I knew their team would design a beautiful space.”
Located on the second level, the new 340-square-foot shop-in-shop’s design was created exclusively for Forty Five Ten and will carry the women’s ready-to-wear, men’s, and accessories collections. The design takes its cues from tenants of The Row’s brand: clean, minimalist, and modern. A muted color palette plays off a rich mix of textures, thanks in large part to the room’s showpiece: a vintage Fritz Hansen teddy fur sofa from the 1940s. Custom drapes made in Italy by Loro Piana cover the room’s floor-to-ceiling window with Juliette balcony.
The space includes mid-century furniture designed by Frank Lloyd Wright sourced from local galleries. The space is anchored with a low, hexagonal mahogany table Wright designed for Heritage-Henredon and a circular blue mohair ottoman- both from the 1950s.
“We have a lot of different moments throughout our stores, because I always want to create immersive, dynamic, and experiential environments,” added Cole. “The addition of The Row store-in-store at our Dallas flagship will only further add to our clients’ sense of discovery.”