FOSSIL TO DEBUT Q54 PILOT SMARTWATCH AT CES
Fossil will launch its newest smartwatch, the Q54 Pilot, at the 2016 International Consumer Electronics Show (CES) in Las Vegas this week. It will be available in retail stores in spring 2016, and will retail for $175-215.
Inspired by vintage aviation and using Fossil’s original Pilot 54 case and chronograph movement, this new non-display, stainless steel smartwatch allows wearers to receive filtered LED color-coded or buzz notifications from their favorite contacts, apps, or keywords. It also tracks everything from steps to calories all while prompting users to complete weekly curiosity challenges.
With the addition of Q54 Pilot, Fossil now offers three types of smartwatches: the Q Founder (display), Q Grant (non-display) and Q54 Pilot (non-display). The line also has two styles of activity trackers: the Q Reveler and Q Dreamer.
“As a brand, we are really proud and excited about the initial response to Fossil Q wearables—to date it has exceeded our expectations. Given that, we are more committed than ever to bring our design expertise as watchmakers into the wearable technology space,” said Jill Elliott-Sones, chief creative officer at Fossil.
In summer 2016, Fossil will also add two sophisticated new styles to the Q Dreamer collection: tortoiseshell and shimmer horn, while a new series of interchangeable straps for the entire Q series will debut in late January.
