Four Indie Brands Rethinking The Look Of Running

For years, the world of running has been an industry dominated by the same handful of brands. A recent study showed that in the U.K. alone, 45% of the country’s running-related purchases were made from either Nike or Adidas. In the U.S., meanwhile, Brooks enjoys a 25.6% market share, alongside the likes of New Balance, Saucony, and Asics. And in the professional running sphere, you’ll struggle to see anything other than Nike’s Air Zoom Alphafly NEXT% or the Adidas Adizero Adios Pro on an athlete’s feet — while up top, it’s the same story: Adidas, Nike, and New Balance, after all, sponsor the majority of the world’s most exciting runners. Read more at Hypebeast.