Fourlaps launches exclusive collection for peloton

by Stephen Garner

Fourlaps has announced a new exclusive capsule collection for Peloton.

This is the first and only apparel partnership for the global interactive fitness platform that is exclusively for men.

“I think it’s amazing that you can get on a Peloton bike, in your home or at the gym, and feel connected to a whole community of people,” said Daniel Shapiro, founder and CEO of Fourlaps. “What Peloton has created is groundbreaking, and it’s important for me to work with other like-minded companies that are challenging the status quo.”

The collection, a curated line of technical tees, shorts, sweatshirts and joggers, will be available at Peloton’s retail showrooms and on apparel.onepeloton.com.