FRAME DEBUTS COLLECTION WITH THE RITZ PARIS
Frame has teamed up with the legendary luxury hotel Ritz Paris to create a limited-edition capsule collection.
The 22-piece capsule collection for men and women reinterprets American classics with an effortless je ne sais quoi inspired by the Ritz Paris’ past and present clientele.
From luxurious cashmere sets to denim and tees, these sophisticated yet cool essentials are emblazoned with the hotel’s distinguished crest and script. Standout items include the Concierge Crewneck, Late Checkout Tee, and the Varsity Jacket.
Accessories, including a blanket, gym bag, and water bottle, form a “home away from home” sentiment felt by the hotel’s esteemed guests.
“When I think of Paris, I think of the Ritz Paris,” said Erik Torstensson, co-founder and creative director of Frame. “Frame’s collections always offer a distinctly enduring European aesthetic and we wanted to create a collection which brings our customer the elevated experience of the Ritz Paris but an off-duty version.”
“This is the first time in the history of the Ritz Paris that we have collaborated with a fashion brand, Frame’s expertise of luxury dressing for the everyday felt like the most perfect place for the Ritz Paris to put their stamp on clothing,” added Natalie Bader Messian, board member. “Camilla Fayed, owner of the Ritz Paris along with her family have been a big fan of Frame for a long time as we have similar values, so it is very natural that we considered this partnership”.
The new Frame x The Ritz Paris collection is now available on frame-store.com, the Ritz Paris’ concept store, Harrods, and Net-a-Porter.
