Calvin Klein, Inc. has announced a new global creative strategy for the company, which will unify all Calvin Klein brands under one creative vision. As a result, Francisco Costa, women’s creative director, Calvin Klein Collection, and Italo Zucchelli, men’s creative director, Calvin Klein Collection, will be leaving the company. Designer Raf Simons is rumored to be named as their replacements.
The strategy comes as part of a global evolution in the direction of the Calvin Klein brand, which began with the company’s re-acquisition of its jeans and underwear businesses in 2013. As the company continues to build itself into a $10 billion global retail sales business, this undertaking will further solidify the brand’s positioning worldwide and pave the way for future long-term global growth. The new brand direction will ultimately follow one creative vision across all categories of the business.
“This creative strategy marks the beginning of another significant chapter in Calvin Klein’s brand legacy since Mr. Klein’s retirement,” said Steve Shiffman, CEO of Calvin Klein, Inc. “I would like to thank Francisco and Italo for their unwavering commitment to the Calvin Klein brand and their accomplishments over the past decade. They have both contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity.”
Editor’s Note: Calvin Klein, Inc. will be celebrated as the Global Brand of the Decade for its recognizable modern aesthetic and its success around the world at the July MR Awards to take place on Monday, July 18. To reserve your place or get more information about this year’s dinner, contact Michelle Brown – firstname.lastname@example.org