E-commerce startup ShopWorn has tapped Frank Crisci as its new user experience advisor. He joins the company from Neiman Marcus Last Call, where he most recently served as vice president of merchandising and chief merchant.
In his new role, Crisci will lead ShopWorn’s expansion of the luxury e-commerce experience, focusing on strategies to recreate the in-person shopping ambiance online while solidifying the platform’s position as a luxury shopping destination for consumers who want to be the first to own guaranteed authentic luxury items at less than luxury prices.
“Every brand and retailer deals with the headache of unsold inventory,” said Crisci. “When I was introduced to the ShopWorn business model, it clicked instantly. This is what luxury retail needs right now, especially since the pandemic has irreversibly disrupted the supply chain. ShopWorn has emerged at the right time as the retail industry grapples with the ‘new normal.’ I’m excited to be part of the team going into 2021 and new industry frontiers.”
Crisci brings to the role his vast knowledge of luxury consumer online shopping behavior, having profitably led Neiman Marcus Last Call to a $500 million online and store omnichannel business across all merchandising categories during his eight-year tenure. He has also held prior roles as vice president of merchandising/GMM for Lucky Brand/Juicy Couture/DKNY/ Liz Claiborne, vice president of retail merchandising for Anne Klein/Jones Apparel Group, and senior buyer at Bloomingdale’s.
“Frank Crisci is a man whose reputation precedes him in an industry where your reputation is everything,” added Larry Birnbaum, ShopWorn CEO. “We are honored to have him on board as we continue building our ShopWorn team with industry leaders. His contributions will help ShopWorn reach its goal of making the retail industry a win-win-win for all – from brands to retailers to the customers who find incredible value on our site.”
Crisci joining the ShopWorn team is just one of many announcements the fast-growing site has made in recent months. In October, ShopWorn announced the opening of its new Hong Kong satellite office as the platform homes in on the $136 billion Chinese e-commerce consumer audience. And in November, the ShopWorn BuyBack Partnership Program was announced, with Swiss watch manufacturer Graham endorsing the use of the program to assure retail partners they will never be left with aged inventory. Through the program, ShopWorn partners can direct select authorized retailers with past season’s merchandise to ShopWorn, who will then buy the aged inventory. The BuyBack program allows ShopWorn brand partners to virtually guarantee retailers they will never be left with unsold stock.
ShopWorn is a re-commerce shopping destination for customers who want to be the first to own authentic, unused luxury products but don’t want to pay luxury prices. Launched in 2015, ShopWorn was created to help brands and retailers sustainably alleviate the challenge of unsold inventory.