Fred segal debuts face mask program

by Stephen Garner
Fred Segal Sunset

Fred Segal has launched a new a face mask initiative to encourage creativity among the L.A.-based retailer’s community, with proceeds to benefit local artisans and Feeding America’s COVID-19 Response Fund.

Called “Fred Segal Has You Covered,” the program offers local artisans the opportunity to create reusable, hand-crafted face masks for a curated selection of face coverings available on fredsegal.com and at Fred Segal Sunset upon the re-opening of the retailer’s flagship location.

The retailer said it will ensure standard safety requirements are met and will offer non-medical face masks in a range of styles, designs, and price points that best suits the wants and needs of its customers.

The face masks will range in price from $15 to $40. For each one purchased, Fred Segal will make a $5 donation to Feeding America’s COVID-19 Response Fund so it can continue to help 200 food banks across the country during this time of uncertainty.

“Today everyone needs to wear a face to mask to protect the community, so we decided we should put our own spin on it,” said Jeff Lotman, owner and chairman of Fred Segal. “We want to help support those in need with both monetary donations through Feeding America and using our face mask platform to encourage those who may be struggling financially to earn extra income through their creativity and craftsmanship.”

“Our Fred Segal Has You Covered initiative offers artisans not only a revenue stream that’s necessary for survival but a platform to share their unique and incredible stories,” added Brian Nyilas, vice president of men’s merchandising at Fred Segal. “Our goal is to soften some of the taboos surrounding face masks by presenting them as a form of expression since face masks are going to be a new and essential accessory to help keep us safe.”

This program continues the retailer’s contribution to the fight against the Coronavirus pandemic on the heels of the successful #DaytimeNightClub Challenge, which encouraged people to dress up as if they were going out but really staying in. Through the social campaign, the brand donated $5 to Feeding America for each Instagram post that used the hashtag and also raised $17,395 in donations through its GoFundMe page. All net proceeds from the face mask initiative will further expand on Fred Segal’s donations to Feeding America.

Visit fredsegal.com to purchase face masks through “Fred Segal Has You Covered” and learn more about the inspiring stories behind the artisans who created them.

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