by Stephen Garner

In celebration of its 60th anniversary, Fred Segal has opened an exclusive pop-up and limited-edition capsule collection in partnership with Versace Jeans Couture.

The eight-week pop-up, which launched on Wednesday, marks the Italian contemporary fashion label’s first brand activation in the U.S. The partnership will also include a five-piece capsule collection, exclusive to Fred Segal, consisting of hoodies and t-shirts in addition to a larger collection of men’s and women’s outerwear, shoes, pants, dresses, and accessories.

An early adopter of the designer denim craze since opening in 1961, Fred Segal shares a natural synergy with Versace Jeans Couture over their shared love of denim and is honored to be the home of the brand’s first physical retail location in the U.S.

To kick off this collaboration, the retailer will be hosting a launch party with Unemployed Magazine on Thursday, September 16th from 6pm-9pm at its Sunset Boulevard flagship.

The collection is now available at Fred Segal’s Sunset Boulevard flagship location and online at now through Sunday, October 31st.