FRED SEGAL LAUNCHES THE NEIGHBORHOODS COLLECTION

by John Russel Jones

Los Angeles-based experiential retailer Fred Segal has partnered with lauded designer Alfredo Settimio to unveil The Neighborhoods, a new collection of separates inspired by and created in Los Angeles. The Neighborhoods Collection draws inspiration from the unique tapestry of vibrant communities and cultures in the City of Angels and consists of over 20 styles including sweatsuits, hoodies, and tees in a variety of colors.

Developed by Settimio with uncompromisingly ultra-soft fabrics, the line offers an intentionally oversized fit in celebration of body diversity and without gender in mind. Settimio also took on the Fred Segal logo, revamping the iconic stamp for a fresh take while preserving the brand’s legacy. Keeping the process in LA, Fred Segal partnered with a family-owned manufacturer in downtown Los Angeles, whose processes aim to reduce waste at every stage. The collection is responsibly crafted with eco-friendly raw materials including organic and recycled cotton and retails for $180 to $390.