by Stephen Garner

Fred Segal has partnered with Hanwha Group to expand its stores internationally in Seoul, South Korea with a new location in the Galleria Luxury Hall.

With 3,560 square feet of retail space, the store features an outside deck with seating and a fun Fred Segal mural along with several brands to browse including DrX, Camp High, Paisa Boys, HomeGrown, A.W.A.K.E. Mode, Collina Strada Sleeper, Maryam Nassir Zadeh, and many more.

It’s Fred Segal’s innovative approach to retail and unique understanding of the Los Angeles style and pop culture scene that has made the company appealing to international companies that are looking to diversify their offerings and attract new customers.

“Seoul has always been a leader in the latest fashion trends in the Asia Pacific region,” said Jeff Lotman, owner and CEO of Fred Segal. “Fred Segal was honored to be asked to partner with Galleria Luxury Hall and bring the culture and style of Los Angeles to Seoul. Our newest location offers a unique and interactive shopping experience that showcases the newest trends, not just from Los Angeles, but around the world.”