Frederick’s of hollywood brings back men’s collection

by Stephen Garner

Frederick’s of Hollywood is getting back into men’s with a new collection for holiday.

The new men’s line is comprised of two styles, “Brad” and “Dylan,” which come as an assortment of boxers, briefs, pants, robes, PJ sets, and thongs.

“With the launch of the Frederick’s of Hollywood men’s collection, we are widening our audience and capturing the male consumer who already shops with us for his partner,” said Alexandra Taylor, senior vice president of marketing at Authentic Brands Group, owner of Frederick’s of Hollywood. “We’re excited to continue introducing product offerings that empowers the wearer and hold true to our DNA.”

The collection retails between $29.50 and $79.50 and is now available for purchase online at fredericks.com.