by Stephen Garner

Luxury home and lifestyle brand Frette has officially opened its new shop-in-shop in Aventura, Florida.

The 900 square-foot corner space is located inside Bloomingdale’s at the Aventura Mall, one of the most popular shopping destinations in the Miami area. This location is the brand’s second shop-in-shop in the United States, joining the one inside the department store’s flagship on New York City’s 59th Street. It features a variety of Frette’s finest bedding, bath, and lifestyle products including designs from its latest collection, Album04.

The shop was designed by Milan-based architecture and design firm Archibrando to reflect the brand’s flagship boutique in Milan’s Via Manzoni. The warm earth tone color palette sets the tone of the space, with custom furnishings made of natural Afara wood mixed with pops of brass and marble detailing.

The opening marks Frette’s first retail presence in Florida, with the exception of the company outlet in Sawgrass Mills.

“We are delighted that Frette is expanding its global retail network. The United States is a key market for our brand, and this new opening establishes our presence in the heart of Florida,” said Filippo Arnaboldi, CEO of Frette. “We believe this is the right moment to reach out to our Aventura clientele, and we are eager to invite them into our world.”