Genderless urban fashion brand Fried Rice has opened its first permanent shop at 239 Mulberry Street, in downtown New York City, near prominent streetwear brands Noah, Kith, Aimé Leon Dore, and Supreme. The 600-square-foot store will offer outerwear, shirting, pants, and hats, all designed by the brand’s creative director and founder Maya Wang.
Founded in 2016, Fried Rice is a 100% unisex collection featuring quirky “mashed up” creativity, inventive styling details, and an obsession with outstanding fabrics. Self-taught designer Maya Wang turns to her surroundings of Manhattan’s Lower East Side for inspiration, likening the various cultures and identities in her neighborhood to the ingredients that come together to form Fried Rice. The brand’s ethos is to celebrate the diversity of artistic and cultural perspectives of life in New York City and around the world. The store plans to host culturally innovative programming regularly, building on previous ciphers, poetry slams, art exhibitions, and musical performances that have welcomed influential New York City favorites like Annalise Azadian, LightUpp, and Hass Irv.
“We are excited to open our flagship store right in the heart of our own vibrant, inspiring
creative community, which also happens to be at the epicenter of so much of New York City’s artistic cultural history,” says Maya Wang. “We are deeply committed to making our own meaningful contribution to this creative community and its legacy for years to come.