by Stephen Garner

The Frye Company and Matt Shultz, lead singer of the Grammy-winning band Cage the Elephant, hosted a celebration at the American footwear brand’s SoHo store on Thursday to mark the launch of the new Matt Shutlz x Frye Collection. The collection debuts in conjunction with the band’s 5th studio album “Social Cues” on April 19th.

This is Frye’s first collection in collaboration with an artist. Shultz was deeply involved in the design process, sketching the vision for the collection in three archetypes – a Punk Rocker, a Cowboy, and a Harlequin – reminiscent of Picasso’s Don Quixote series in his drawings for the project.

Taking inspiration from the rough yet romantic grit of New York City in the ‘60s and ‘70s, the collection centers on three unisex styles and one for men in the bold palette of black, white, and red.

The Bruce Pull-On is a true cowboy boot, well fitted for both the stage and street. The washed oiled vintage leather gives a lived-in, yet refined appeal with true Western flair. It comes both in solid black with contrast red stitching or red with a similar opposing black stitching.

The Western Chelsea is equal parts Chelsea and cowboy boot and sports a smooth Italian grain leather with a polished round toe. The typical Chelsea-styled elastic is detailed with leather strips giving the addition of western intricacy and the ease of slip-on dressing, available in bright white and classic black.

The Heartbreaker Inside Zip is Shultz’s conception of a bowling shoe/cowboy boot hybrid, available in red and white leather or black on black leather and suede combo. And, the men’s only Trenches Lace Up is based on Frye’s iconic combat style – with a twist featuring a heavy rubber sole, round eyelet toe cap, and cherry red lining. It blends both durability, function, style, and originality.

“I’ve always admired Frye’s history and, of course, the quality of products – beautifully classic footwear that is very well made,” said Shultz. “No surprise, I’ve always been interested in collaborations, more importantly, those that make perfect sense. Being the first artist that Frye has worked within this capacity is very much an honor.”

Sold exclusively at select Frye stores and at, retail prices vary from $328 to $378 and will be sold for a limited time.