Generally speaking, wearing fur has a feminine connotation. Excepting a few adventurous rappers and the occasional male athlete, the expensive and controversial material has typically been considered the preserve of wealthy women. Lately, however, a shift seems to be underway. Beyond featuring prominently in the wardrobes of The Hateful Eight and The Revenant—two highly testosterone-driven movies—fur was all over the men’s collections shown by fashion’s biggest brands in Europe, this week. The message: Fur is just plain manly. An estimated 63% of the major designers showing in London, Milan, and Paris used fur in some form in their collections, according to the International Fur Federation—to their delight and PETA’s horror. That includes coats, of course, but also accessories and fur trims or accents. The trend was most prominent in Milan, where among others, Dolce & Gabbana presented massive shearling coats, Marni offered fur shawls, and Thom Browne’s Moncler Gamme Bleu collection showcased a crazy fur coat in camouflage patchwork. Read more at Quartz.