by Stephen Garner

Italian luxury brand Furla has opened its newest boutique at South Coast Plaza in Costa Mesa, California, the largest shopping center on the West Coast of the United States. Furla joins South Coast Plaza’s more than 250 luxury boutiques in a hub for affluent shopping tourism.

The store’s concept is minimalist yet sophisticated and reflects Furla’s values of combining authentic Italian heritage with contemporary design.  The new store will be located on Level 2 adjacent to the shopping center’s most prestigious stores and will occupy over 1,151 square-feet. The South Coast Plaza boutique will offer an assortment of women’s, men’s, small leather goods, shoes, sunglasses and scarves.

“We have seen high traffic on our e-commerce site from LA-based customers and have identified this region as a market for opportunity,” said Alberto Camerlengo, Furla’s CEO. “We are excited to finally share the full Furla experience with fans of the brand in Southern California.”

The new Costa Mesa and Miami store openings highlight the importance of the U.S. market to Furla and align with the brand’s global expansion strategy. Furla has invested in prestigious real estate worldwide to increase brand awareness and help customers discover Furla’s Italian DNA, quality and creativity.