GAP AND MALBON GOLF ANNOUNCE COLLABORATION

Gap is collaborating with golf lifestyle brand Malbon Gold on a new limited-edition collection and the Generation Golf campaign, launching on June 6.

“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” said Mark Breitbard, President and CEO of Gap brand. “Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self–expression, on or off the golf course, through the lens of beloved Gap icons.”

“We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting,” said Erica and Stephen Malbon. “Gap defines what an American brand can look like — it’s where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”

The Generation Golf campaign, shot by Duncan Wolfe, features golf legend and five-time PGA tour winner Jesper Parnevik alongside his children, Peg and Phoenix Parnevik.

The 33-piece collection features a range of versatile, golf-inspired silhouettes suitable for both men and women. A custom PAR logo is featured on the fleece, knits, and accessories, offering a game-inspired play on the iconic Gap arch logo.

The Gap × Malbon collection will be available starting Friday, June 6, at noon ET / 9 a.m. PT on gap.com, in select U.S. Gap stores, including Del Monte, The Grove, Garden State Plaza, N. Southport, Dallas Galleria, 2 Folsom, Ross Park, Lincoln Road, 85th & 3rd, and Flatiron, and online in Japan. Prices range from $18 to $ 138. For more details on Gap × Malbon, follow @gap and @malbongolf on Twitter using the hashtag #gapxmalbon.