When we consider the amount of waste produced by the fashion industry, the immediate images we conjure likely include heaps of clothing in landfills or mountains of packaging. And solid waste is a huge problem — but it’s not the only concern. Water waste is also a significant piece of any serious conversation about fashion and sustainability. It’s this backdrop that makes Gap Inc.’s announcement that it plans to conserve 10 billion liters of water by the end of 2020 so significant. That figure, which amounts to the daily drinking water needs of five billion people, is one Gap Inc. plans to hit by adapting the way it does business at mills, factories and laundries. “Leveraging the power of product innovation and improved manufacturing practices, we can help ensure that our customers not only look great in their favorite jeans and T-shirts, but also feel good about how their purchases are helping to make a positive impact for communities and helping to tackle global water scarcity,” executive vice president of global sourcing Christophe Roussel said in a release. “Water is critical to nearly all aspects of our business, and we recognize the responsibility and the opportunity we have to reduce the amount of water used to create our products.” Read more at Fashionista.