by Stephen Garner

Marcolin Group has inked a new deal with GCDS to design, produce, and distribute the Italian fashion brand’s new line of optical and sunglasses starting in the spring 2020 season.

First previewed on the runway at the brand’s show in Milan on September 21st, the new license between GCDS and Marcolin will last five years until 2024.

The new frames echo the brand’s core design aesthetic, featuring sporty lines, technical materials, and vibrant colors. Modern shapes mixed with oversized wraparound frames, all embellished with the brand’s maximum-sized logo.

“We are proud to have entered into this agreement with GCDS, a young and versatile brand, a benchmark in the luxury street style field,” said Massimo Renon, CEO of Marcolin Group. “With this partnership, Marcolin Group is taking a further step towards the diversification of its portfolio. We are certain that both groups will benefit from the positive synergies and proud to collaborate with GCDS in defining a strategy to strengthen the eyewear segment at an international level”.

Giordano Calza, CEO of GCDS, commented: “For us, this partnership represents an important expansion of GCDS’s accessory portfolio. We took the strategic decision to work alongside an Italian partner that is a worldwide eyewear leading company”.

The frames will be available beginning April 2020 on the brand’s website, in its flagship stores, and on a select number of e-commerce platforms.

Worldwide distribution in the optical channel will take place in the second half of 2020.