The catalyst for this new dawn of sophisticated nerd-wear was, unsurprisingly, women. Until relatively recently female geeks were criminally underserved in the fan community when it came to merchandise, especially apparel, and for a long time were expected to consider themselves lucky just to find a slim-fit Star Wars t-shirt that wasn’t pink. That all changed with the launch of companies such as Her Universe, which was founded by Star Wars: The Clone Wars voice actress Ashley Eckstein, and Australian brand Black Milk, who began creating cute, flattering, and even sexy garments featuring what had previously been considered strictly ‘male’ properties such as Star Wars, Doctor Who, and Batman. Other retailers quickly caught on and before long you could accessorize your Black Milk Death Star-print bodycon dress with a molded plastic Darth Vader purse from Loungefly and a pair of $323 Irregular Choice lightsaber booties (they not only light up, but also make the classic lightsaber swishy noise when you walk). So it was no surprise that fanboys, who were still stuck buying the same Superman logo t-shirt and hoody, suddenly realized they were missing out. Read more at Racked.