Gen Z loves clothing hauls and hates landfills. Enter the style bundle.

When Celeste Goyena graduated college in spring 2020 armed with a degree in marketing and finance, it was the midst of the pandemic and her job prospects had stalled. With time on her hands, Goyena began selling “style bundles” — curated collections of clothing that clients could request via direct message or her personal website. To market herself, the 24-year-old started diving into thrift-store racks and posting her findings on TikTok. These “outfit of the day” videos, which she would adorn with hashtags such as #fitcheck and #outfitinspiration, didn’t get much traction, but that changed when one of her first clients showed her a Pinterest board of colorful Y2K summer staples. Read more at The Washington Post