GENE HILLER ENTERTAINS WITH FABULOUS FASHION SHOW
Often, it’s not about reinventing the recipe but simply adding a little spice. Tom Gangitano, Wayne Kaleck, and the Gene Hiller Stylists team in Sausalito, CA are jumpstarting sales this holiday season with their annual holiday party and fashion show. They shared their video with MR and we thought it was so much fun that other stores might want to try something similarly entertaining.
According to Gangitano, “We’ve had an incredible holiday season so far and a lot has to do with the successful event we had on December 7th.”
We’re hearing a lot about “experiential retail” these days and MR believes that this type of fashion show creates not just a theatrical experience but also an intense desire to buy the clothes in the show.
Pretty simple stuff; why not try it?
5 Replies to “GENE HILLER ENTERTAINS WITH FABULOUS FASHION SHOW”
what a great display of merchandise and fashion, hats off to all at gene hiller ……
That was an awesome show!
Have been patronizing Gene Hiller for over 30 yrs. They have always been ahead of their competitors in terms of reputation and marketing. To survive in today’s retail environment they have embraced social media. There events are always a full house. Continued success thru the years.
Gene Hiller always does thing the right way. They run an outstanding men’s store with gorgeous garments, but their kindness and generosity of spirit in how they deal with consumers is above and beyond! One of the very best at what they do!
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