If you’ve been on TikTok the last few days, you’ve probably seen your feed inundated with young adults in suits walking into movie theaters along with the hashtag “Gentleminions.” There was a time, of course, when adults did dress up in a suit to attend the movies—but that kind of dress code hasn’t been a regular occurrence for close to 90 years. So what’s with the young adults in suits in 2022?
It’s part of a Gen Z-fueled TikTok trend centered around the new movie Minions: The Rise of Gru, which is part of the Despicable Me animated movie franchise. And it goes to show how important TikTok as a platform can be to promoting Hollywood movies in 2022. The Gen Zers showing up in suits are mostly doing so ironically—to show love for a film series they grew up with as children (yep, Get Z is now old enough to have nostalgia just like the rest of us). The suits are inspired by the Despicable Me series antagonist, Gru. Read more at Fast Company.