Gentleminions TikTok trend: How Gen Z helped ‘Minions’ soar over July 4 weekend

If you’ve been on TikTok the last few days, you’ve probably seen your feed inundated with young adults in suits walking into movie theaters along with the hashtag “Gentleminions.” There was a time, of course, when adults did dress up in a suit to attend the movies—but that kind of dress code hasn’t been a regular occurrence for close to 90 years. So what’s with the young adults in suits in 2022?

It’s part of a Gen Z-fueled TikTok trend centered around the new movie Minions: The Rise of Gru, which is part of the Despicable Me animated movie franchise. And it goes to show how important TikTok as a platform can be to promoting Hollywood movies in 2022. The Gen Zers showing up in suits are mostly doing so ironically—to show love for a film series they grew up with as children (yep, Get Z is now old enough to have nostalgia just like the rest of us). The suits are inspired by the Despicable Me series antagonist, Gru. Read more at Fast Company.