GILT TO DEBUT POP-UP SHOP ONBOARD CELEBRITY CRUISE SHIPS
Online shopping destination Gilt.com has entered into a new partnership with Celebrity Cruises and Starboard Cruise Services to debut Gilt at Sea, its first onboard pop-up shop experience.
From December 3 to January 29, Gilt shops will bring a curated mix of modern resort style to passengers aboard the Celebrity Reflection and Celebrity Silhouette cruise ships, sailing weekly from Miami and Fort Lauderdale. From poolside chic to easy excursion looks, the two shops will offer Gilt’s signature mix of designer brands, on-trend assortments and exceptional value.
Customers will have the opportunity to shop a newly curated selection of merchandise each day, tailored around rotating themes. Available brands include John Varvatos, Nanette Lepore, Alexis Bittar, Botkier, Furla and others, in categories including swim, sleepwear, casualwear, accessories, and gifts.
The 8-week pop-up shops represent Gilt’s second foray into physical retail, following the March 2016 opening of a shop within Saks Off 5th at 125 East 57th Street in New York.
“Gilt is constantly seeking new and inventive ways to bring the best brands and best values in fashion to our customers, wherever they are—now even at sea,” said Jonathan Greller, president of Gilt. “Our New York store, opened earlier this year, has been a lab for retail innovation and these two new shipboard shops continue to evolve the Gilt model into an exciting new format. Gilt at Sea is an opportunity to create a unique shopping destination for vacation travelers aboard two of the most impressive cruise ships in the Caribbean.”
“Hosting these exclusive pop-up shops on board Celebrity Cruises for our guests, in partnership with Gilt, was a natural fit given our shared value to offer unique experiences,” added Lisa Lutoff-Perlo, president and CEO, Celebrity Cruises. “We pride ourselves in delivering modern luxury in unexpected ways, this perfectly aligns with our desire to surprise and delight our guests, with experiences that enrich their voyage through superior service that is the Celebrity Distinction.”
Beth Neumann, president and CEO of Starboard, commented, “We are thrilled to be able to bring together Gilt and Celebrity Cruises — two of the most innovative brands in customer experience. The retail environment on board cruise ships is extraordinary; it really speaks to the guest who is in the middle of their dream vacation, when they’re in search of the most exciting, unique ways to create memories. They want more than souvenirs. They look to our shops to discover, to learn and to remember. Gilt at Sea will offer them the chance to do all three.”
