GIORGIO ARMANI AND BUGATTI COME TOGETHER FOR CAPSULE COLLECTION
Italian luxury house Giorgio Armani and renowned luxury car manufacturer Bugatti have come together for the creation of an artisanal capsule collection of small leather goods and clothing dubbed Giorgio Armani for Bugatti.
Accessories and garments in the capsule collection, launching for autumn/winter 2016-2017, feature details that reference the iconic motifs of the Bugatti brand. The horseshoe-shaped emblem on the front of the cars is seen on pendants for bags, while Bugatti’s brand color blue appears on inner linings of bags, in interior pockets and on the treads and insoles of footwear. The palette, focused on the three stylish and timeless colors of cognac, army green and blue, is a recurring element of the collection.
“It was very natural to come together with Bugatti,” said Giorgio Armani. “We both worship things that are made well, made to last, created out of the best materials. The capsule condenses this encounter in a series of clothes and accessories designed to be worn by men who only look for the best and who live an active and dynamic lifestyle.”
The highlight of the accessories is a briefcase in soft calfskin, made entirely by hand. In addition, there is a roomy weekend bag, while small leather goods, available in calfskin or crocodile skin, include belts, wallets, iPad cases, and beauty cases featuring a prominent zip closure. Clothing includes a coat and blouson jacket in refined double cashmere, superfine cashmere sweaters, a leather jacket with raised collar and concealed hood, as well as treated denim jeans that look as soft as velvet, thanks to their handmade flocking.
“Cooperation with Giorgio Armani is a great honor for us,” said Wolfgang Dürheimer, president of Bugatti Automobiles S.A.S. “When one of the most influential and highly recognized fashion and lifestyle brands and the most exclusive super sports car brand in the world, which has its roots in art and design, join forces, this is an unusual, exciting and inspiring project. The result is an extremely well-made combination of the style and perfection of Giorgio Armani and the Bugatti brand DNA.”
The capsule collection will be on sale from August 2016 in select Giorgio Armani boutiques and in Ettore Bugatti lifestyle boutiques.