The most impressive part of Decentraland’s first-ever Metaverse Fashion Week didn’t actually happen in the metaverse. Instead it went down on a platform which, while super old-fashioned and not especially cool, still features a pretty evolved UI: reality.
By the time the four-day event had shuttered its virtual schedule last night, Decentraland had scored a roster of real-world fashion exhibitors that most first-time fashion events hosted in untested markets could only ever dream of. Etro, Tommy Hilfiger, Perry Ellis, Dolce & Gabbana, Elie Saab, Hogan, Dundas, Imitation of Christ, Nicholas Kirkwood and beauty behemoth Estée Lauder had all staked out claims to Decentraland’s emerging territory. Even hype-ier, real-world media outlets across fashion (including Vogue, of course) and tech had covered the event—or at least covered the press releases related to the event—while even the UK’s pre-eminent tabloid, The Sun, sent a reporter. Read more at Vogue.