by Stephen Garner

Fashion and sneaker resale retailer GOAT has launched an official partnership with the Brooklyn Nets for the 2019-20 season that will include GOAT-branded arrival paths for home and away teams, content, signage and more. This is the first NBA partnership for the digitally-native retailer.

As part of the agreement, GOAT and the Nets will create content to showcase players’ unique styles as they arrive at Barclays Center, including the sneakers, apparel, and accessories they wear.

“GOAT is a community of individuals aspiring to be the greatest,” said Sen Sugano, chief brand officer of GOAT Group. “The Nets organization and individual players embody this, making the partnership a natural fit for our brands. With major influence on and off the court, we’re excited to see each athlete stand out and show off their style this NBA season.”

“We are thrilled to partner with GOAT for the 2019-20 season,” added Bryan Calka, senior vice president of global partnerships at BSE Global. “In today’s social media-driven conversation, professional athletes are establishing trends, and the player arrival path is their runway. By partnering with GOAT, an industry leader in style, we are able to highlight these moments and translate their evolving individual style to fans.”