Going Outside Has Never Looked Better, Thanks To Gucci’s Collaboration With The North Face

Back in September, all it took was a couple seconds of mountain peaks, blaring alpine horns, and a flag whipping in the wind to put the fashion world on notice. Of course, it helped that the flag bore the logos of Gucci and the North Face. Such is the power of Alessandro Michele’s Gucci collaborating with another brand for the first time in the designer’s tenure. Since Michele took the reins in 2015, his Gucci has worked with artists and designers like GucciGhost and Dapper Dan, but never directly with another brand. The teasing TikToks were merely a preview to a collection that lives up to the hype. Read more at GQ.