by Stephen Garner

Goodlife Clothing has relocated its Bleecker Street in New York City. Now located at 375 Bleecker Street in the heart of the West Village, the new location serves as the brand’s first flagship store.

Replacing a smaller store on the same street, the new retail location expands to 1,000-square-feet and will offer the full Goodlife assortment, alongside a collection of limited-edition tees, sweatshirts, and exclusive collaborations. The aesthetic stays true to the Goodlife vibe with a modern, clean, and inviting design. A green botanical ceiling is juxtaposed with Goodlife’s signature neon signage, which encourages guests to experience the collection’s trademark fabrics and stop by the private garden.

“As Goodlife continues to expand the collection beyond our legacy T-shirts, we’re elevating our brick-and-mortar experience to inspire customers to explore the brand in a deeper way,” shared Chris Molnar, founder and CEO. “We want to surprise visitors with unique items, while also offering the full range of thoughtfully crafted, high-quality clothing we’re known for.”

The Bleecker Street store will open showcasing photography by Ted Gushue and House of Spoils, custom pottery by Wyatt Little, and a limited-edition co-branded hat with Mad Tasty CBD water. The second edition of Goodlife’s collaboration with WM Brown will also be available exclusively at this shop, along with books by WM Brown founder Matt Hranek and photographer Ben Watts. In addition, the flagship will stock luxury handbags from Sharkchaser, an Italian brand known for its built-in cellphone radiation blocking technology.

With this store opening, the brand now boasts four locations—one in Austin, Texas; another in Scottsdale, Arizona; and an additional New York City location at Hudson Yards.