GOODYEAR DEBUTING PERFORMANCE COLLECTION OF MEN’S FOOTWEAR

by Brian Lipton

Goodyear Performance FootwearGoodyear Licensed Products, part of The Goodyear Tire & Rubber Company, is debuting the Goodyear Performance Collection for men, featuring canvas sneakers and racing-inspired silhouettes. The line, including five new styles, is available online and at more than 180 stores nationwide, including Shoe Department, specialty retailers and will be showcased in May on Amazon.

Perfect for car aficionados, Goodyear tire tread patterns are used in the soles, while the Clutch silhouette is inspired by competition footwear used by race car drivers. The line includes the Vulcan Var Canvas ($80.00), Ori Performance Racing ($70.00), Clutch Performance Racing ($70.00), Index Performance Racing ($60.00), and Groove Goodyear Racing ($60.00).

“Having this line available from coast to coast in time for the easy days of summer enables us to introduce our heritage to a wide range of consumers,” said Nancy Ray, director of licensed products at The Goodyear Tire & Rubber Company. “We are proud to be working with respected retailers to help launch this shoe collection across the U.S.”