Google Is Opening Its First Physical Retail Store This Summer In NYC

Google is opening its first physical retail Google Store, the company announced today, which will debut in New York City this summer. The new store will be located in Chelsea, as part of Google’s campus in that neighborhood (the company’s New York headquarters are already located there). The Google Store will display and sell a variety of Google products: Pixel phones, Nest smart home devices, Fitbit trackers, Pixelbooks, and more. Customers will also be able to order products through Google’s online stores and pick them up in person at the physical Google Store location. Google has experimented with small pop-up stores and booths before to sell its products, but today’s store announcement marks a far more serious commitment to establishing a retail space. Read more at The Verge.