Gopnik, Gabber, & Gvasalia: A Timeline Of The Adidas Tracksuit In Youth Culture
Oct 17, 2022
The adidas tracksuit may have emerged as a uniform for athletes, but its adoption by subcultures around the world has made the three-striped set both a cultural icon and a staple for global youth. Today it is one of the most universally adored garments, worn by everyone from rappers to presidents, and remixed by designers from Demna to Kanye. Here we trace how the German sportswear giant’s iconic look went from the track to the streets and, ultimately, to the runway. Read more at Highsnobiety.
