Grailed has teamed up with former Yeezy and Versace designer Salehe Bembury on a brand-new sneaker shopping experience.
Called “Sole Supply,” the new initiative aims to celebrate creative forces and community of collectors that are driving sneaker culture today, offering deals on the biggest brands, speaking with the leading voices shaping the industry, and spotlighting some of the sharpest, sneakerhead-approved sellers on its global marketplace.
The new campaign kicks off today with Grailed’s curated sneaker bundles and collector spotlights. Starting Thursday, May 27th, Bembury will offer insights into his creative process, and opens his closet up to the Grailed community, giving users the opportunity to shop rare items from his personal wardrobe, including rare and one-off pieces from Supreme, Kith, Nike, Chinatown Market, and more.
“I’m excited to team up with Grailed again to celebrate the diverse tastes and perspectives of its passionate community of sneaker enthusiasts,” Bembury. “As a designer, I’m always looking for sources of community, which is why It’s always empowering to see like-minded folks on Grailed coming together to create a hub for discovery and connection.”
To celebrate its vibrant community of sellers, Grailed will also be diving into the backstories of its most prominent sneaker collectors, while giving users the opportunity to shop rare items from their extensive personal collections of sneaker styles ranging from new releases to vintage deep cuts.
As part of the sneaker-centric celebration, Grailed will also be giving away a pair of Off-White Jordan Vs to one lucky community member. One of the most-talked-about sneakers of 2020, the Off-White Jordan V is the perfect encapsulation of designer Virgil Abloh’s ongoing Nike collaboration—part-remix, part-homage (and 100 percent hype). Users can enter to win a pair of Off-White Jordan Vs in the size of their choice by visiting grailed.com and following the instructions to sign up.
Grailed Sole Supply shopping experience with Salehe Bembury is now live through Monday, June 7th.