Gucci Will Reduce Its Fashion Shows From 5 To 2, Will The Industry Follow?
Over the last two weeks, designers, business leaders, and fashion’s governing bodies have begun setting out proposals for change. This Memorial Day weekend—precisely a year after his resort 2020 show at Rome’s Musei Capitolini, the acme of “the old way of doing things”—Gucci’s Alessandro Michele took to his Instagram account to tease some of the shifts he’s been considering. Extending over seven screens and including dated ruminations, the post dubbed “Notes from the Silence” suggests a new way forward for Gucci, one that rejects seasonal shows in favor of more personal expression. From May 2: “Now we know that too furious was our doing, too insidious was our ride… This is why I decided to build a new path… away from deadlines that the industry consolidated…and an excessive performativity that today really has no raison d’etre.” From May 3: “We will meet just twice a year, to share the chapters of a new story. Irregular, joyful, and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.” Read more at Vogue.
